Think style! You want your website and social media to match just like when you pick out an outfit. Your clients are more likely to stay and look around when your site is aesthetically pleasing to look at and easy to navigate. If you need help putting together color schemes, check out my Pinterest for some help!
If you don’t want to purchase one, you can design your own on Canva! This will be how people will recognize your brand, what you put on your business cards, etc. Etsy is also great to find inspiration from and saves you time if you don’t want to make it yourself. Depending on what your logo looks like, it can double as a watermark for your photos.
Your clients want to know YOU. What do you stand for? Who are your ideal clients? What value can you bring to them? Once you find your niche, center everything you do around this and find your voice. Interact with your audience! Let them get to know who you are.